ABOUT THE GUIDE

Does your organization have what it takes to succeed in the 21st Century?

New technology, aggressive and fast-paced competition, "brain drain." The face of business is changing. That’s why college recruiting is more important than ever. Your organization must have access to the freshest and most energetic young minds out there – before the other guys. But does your internship program have what it takes to attract the cream of the campus crop (if you have an internship program at all)? Do your managers have the knowledge and expertise to make it an effective experience for everyone, even as the gap between your organization’s goals and the needs of your interns continues to grow?

Total Internship Management: The Employer's Guide to Building the Ultimate Internship Program bridges that gap. The best minds don’t have to go to the biggest name-brand organizations. With Total Internship Management, your organization will acquire the skills needed to competitively recruit – and more importantly, the knowledge to effectively utilize your interns once you’ve got them. Based on the New England Internship Study – one of the largest internship research projects ever undertaken – Total Internship Management draws from the real-life experiences of over 6,000 students and 240 organizations to help you bring effective techniques and practices to all the facets of your internship program, from knowing if your organization is ready to start recruiting, to properly evaluating your interns on the job, to identifying and retaining future employees.

Total Internship Management also offers innovative articles by leading industry experts on typically unaddressed aspects of internship programs: understanding the millennial generation, successful methods of assessment, effective coaching tactics, relevant legal issues, and detailed compensation data – leaving your company well equipped to face challenges in ways your competition hasn’t even dreamt of!

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